Overview

Everybody CleanUp is a startup who's mission is to provide a safer, more effective alternative to harsh chemical cleaners all while removing consumers from the cycle of single-use plastic.

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During the spring and summer of 2022, I interned at CleanUp as a UX researcher and design assistant. 

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Duration: April to August 2022

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Role: UX Research and Product Design

 

Responsibilities

My time at CleanUp was spent conducting and compiling user / market research and SWOT analyses, assisting with visual design decisions, and spearheading the company's sustainability initiatives by applying for and accelerating the BCORP and LEED Certification processes. 

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Market Research 

CleanUp's mission is centered around providing users with non-toxic cleaning products that do not compromise on efficacy. In order to give the company a sense of the existing market, I conducted a market review of the green cleaning space to assist the company in shaping its product offerings. 

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I looked into the volume, price, price per ounce of concentrated product, ingredient lists, certifications listed on packaging, and sustainability claims. 

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User Research

I began my user research by looking at Amazon and other online reviews of competing products to find existing user pain points. I organized the pain points into categories so that the user insights could drive CleanUp's product development. Next, I reached out to my community asking members of CleanUp's target audiences pointed questions about their experience with green cleaning products. With each iteration of the design prototypes, I returned to my user community and conducted more interviews to ensure that user feedback was consistently driving the company's innovation. 

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SWOT Analyses

I also conducted various SWOT Analyses which we used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition in the green cleaning space. 

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Sustainability Initiatives

Throughout my time at CleanUp, I also organized the BCORP and LEED Certification Applications.

 

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Reflection 

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CleanUp was my first UX research and product design internship. Working for a startup dedicated to sustainability on a community-oriented and collaborative team was an amazing experience and it inspired me to further pursue a career in design. I learned how to get my immediate community involved, work within constraints without compromising the user experience, take on a range of creative and technical tasks and help out in anyway I could on as many projects as possible. 

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